Demo article
From a mark to a complete identity
A useful identity keeps its character across different materials, sizes and situations. That requires a system as well as a mark.
Articles
Notes on visual identities, illustration and the ideas that shape the work.
Demo article
Illustration as a visual language
An illustration can do more than fill an empty space. Its line, rhythm and character can become part of the way an identity speaks.
Demo article
A visual identity starts with a story
Before a logo, a colour or a typeface, there is a question: what should this identity help people understand and feel?