Every project starts blank. I fill it with story.

Florencia Evangeline
Art direction, visual identity & illustration.

Selected projects

Stories shaped into visual identities.Made with a little curiosity.

A useful identity keeps its character across different materials, sizes and situations. That requires a system as well as a mark.

An illustration can do more than fill an empty space. Its line, rhythm and character can become part of the way an identity…

Before a logo, a colour or a typeface, there is a question: what should this identity help people understand and feel?

A blank canvas.
A new conversation.